US MARKET Case Study
1. BACKGROUND
Xiomara & Nutrint portfolios have been sold in mexico for many decades. Both are well-known brands and have their own market share on the mexican market, being one of the top brands in the health & beauty category across all Mexican sales channels. Thousands of loyal consumers buy & enjoy their products every day.
2. BUSINESS CHALLENGES
Get into the US market (as a business partner), which gave us several opportunities but also all kinds of responsibilities, from commercial representation, to channel development, O&L`S, sales plans & follow up, marketing & trade marketing activities, digital sales channels & assets, content generation plan for assets, and many other tactical activities.
3. TAYLOR MADE SERVICES & SOLUTIONS
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- COMPANY & BRAND ASSETS
- CHANNEL INTELLIGENCE & UNDERSTANDING
- BUSINESSES STRATEGY PER SALES
- PRICING STRATEGY PER SALES CHANNEL
- CHANNEL DEVELOPMENT PLAN
- SALES PIVOTING & LEARNING PROCESS
We produce & provide all communication channels & content needed
COMPANY & BRAND ASSETS
An outside look at the business always brings good things
CHANNEL INTELLIGENCE & UNDERSTANDING
BENCHMARK MERCADO USA
Category: FIXATION
The moment, the market and the business objectives of any company, brand or service are unique. In-depth analysis of each case is essential to develop the correct strategy
BUSINESS STRATEGY PER SALES CHANNEL
Business Understanding per sales Channel
PRICING MODELING MARKETPLACES
Business decision marking data & prioritization
CHANNEL DEVELOPMENT PLAN
Tactical road map based on the most important business challenges
SALES PIVOTING & LEARNING PROCESS
4. LEARNINGS & RESULTS
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CONTACT
Call or e-mail us, we’re always happy to help.
+ 52 1 (55) 7906 9435
rodrigo.arochi@latamrtm.com