Xiomara – Case Study

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US MARKET Case Study

1. BACKGROUND

Xiomara & Nutrint portfolios have been sold in mexico for many decades. Both are well-known brands and have their own market share on the mexican market, being one of the top brands in the health & beauty category across all Mexican sales channels. Thousands of loyal consumers buy & enjoy their products every day.

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logos productos
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2. BUSINESS CHALLENGES

Get into the US market (as a business partner), which gave us several opportunities but also all kinds of responsibilities, from commercial representation, to channel development, O&L`S, sales plans & follow up, marketing & trade marketing activities, digital sales channels & assets, content generation plan for assets, and many other tactical activities.

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3. TAYLOR MADE SERVICES & SOLUTIONS

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  • COMPANY & BRAND ASSETS
  • CHANNEL INTELLIGENCE & UNDERSTANDING
  • BUSINESSES STRATEGY PER SALES
  • PRICING STRATEGY PER SALES CHANNEL
  • CHANNEL DEVELOPMENT PLAN
  • SALES PIVOTING & LEARNING PROCESS
esquema taylor made services1

We produce & provide all communication channels & content needed

COMPANY & BRAND ASSETS

diagrama company & brands assets
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Grupo 1 copia
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Grupo 1 A

An outside look at the business always brings good things

CHANNEL INTELLIGENCE & UNDERSTANDING

BENCHMARK MERCADO USA

Category: FIXATION

tabla benchmark mercado USA

The moment, the market and the business objectives of any company, brand or service are unique. In-depth analysis of each case is essential to develop the correct strategy

BUSINESS STRATEGY PER SALES CHANNEL

diagrama Produccion

Business Understanding per sales Channel

PRICING MODELING MARKETPLACES

diagrama pricing modeling

Business decision marking data & prioritization

CHANNEL DEVELOPMENT PLAN

tabla channel development plan

Tactical road map based on the most important business challenges

SALES PIVOTING & LEARNING PROCESS

plan 2019-2020
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4. LEARNINGS & RESULTS

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